Fade & Co.Launch readiness
Your site's ready to review
We've built your site for you. Take a look, tell us anything you'd like changed — then approve it to go live.
Where you are
Ready to reviewSet aside for tax
Worked out from your jobs as you invoice and get paid — nothing to fill in. Ready to file when you connect HMRC.
Finish your site
A few choicesMake your choices and send us your bits — we build the rest. You never touch the site yourself. Tick these off, then hand it to us.
What we're handling for you
AnvulYour site — built (Growth style)
We built and styled your site for you. Want a different look? Just ask.
Your services — set (2)
Skin fade · Beard trim — only the services you offer show on your site.
Prices — set
Customers see your price on each service before they book — clear and up front.
Over to you
Your moveSend us your work photos
Real photos of your real work are what convert — send us your first and we'll add them.
Connect your domain — we take it live
Point your domain at us and we publish your site to it. No technical steps for you.
What do you do?
Pick your main trade. Tap it again to deselect. Tap another to add it as secondary — you can cover multiple trades.
What services do you offer?
These are the services your customers will see. Toggle the ones you cover — we'll show them claim-safe.
Where do you work?
Enter the postcodes or towns you cover. Leads outside your area won't reach you.
Pick your look
Choose a style — you can change this later or ask us to adjust it.
Your business details
These go on your site. Fill what you can — we'll handle the rest.
Show your work
Upload photos or short videos of jobs you're proud of. These make your site real — sites with photos get 3× more enquiries.
Tap to upload or drag photos here
JPG, PNG, MP4 — add as many as you likeBuild your site — £99
That's it. We build your full site from everything above, ready to review in 1–7 working days. £99/month keeps it live once you approve — cancel anytime.
Set in your setup — this is the one place your services live. Want a service switched on or off, or a price changed? Just ask us.
Services are hidden until confirmed — only what you actually offer shows on your site. Your prices let customers see what they're booking before they get in touch.
Want to change a service or a price? Concierge
Switch a trade on or off, change a guide price range, or change your lead service — tell us and we'll update your site for you, claim-safe.
Prices, shown up front
Customer-facingYour prices show on your site next to each service, so customers know what they're booking before they ever get in touch. Drag to see how the list filters to what fits their budget.
Your real prices — clear and up front, never a bait price.
Your headline service — what customers see first
Read-onlyThis is the service your site leads with — the whole flow is voiced around it in your style's character. Want a different one out front? Ask us and we'll re-voice it for you.
Some services are enquiry-only Service truth
Bigger or bespoke jobs can be set to enquiry-only — instead of an instant booking, every request comes straight to you so you can talk it through first. That's a setting we can flip for you any time.
Your smart questions
These are the questions a customer answers when they book or enquire. We write and maintain them, claim-safe — want one added, reworded or removed? Just ask us.
Want different questions? Concierge
Tell us what you'd like to learn from customers — e.g. "ask which barber they prefer" or "find out if it's their first visit" — and we'll write it claim-safe and add it for you.
Grants change. Your site keeps up — automatically.
One central library of every live UK scheme. When a grant launches, changes or ends, every page across your site updates the same day. You never quote a dead grant or miss a new one.
Live schemes — shown to customers who may qualify
Auto-syncedOn the horizon — tracked, never shown until live
Future-proofedUpcoming schemes stay hidden until they're real Claim safety
We track schemes that are announced but not yet live so you're ready on day one — but a customer never sees a grant that doesn't exist yet. The future-proofing is "always current," never "we predict the future."
Proof governs which services can present strongly — strong proof on a service lifts its conversion. Send us photos and we'll add them; this screen shows what's on file.
That strengthens this service Proof diagnosis
With photos on file, this service can present at full strength — proof is what converts.
Your photos, on the site
Slots, not stockEvery photo you upload already shows in your "Our recent work" gallery. Promote one to the main banner (the top of your site) or the About section — your real work, never a stock library.
What customers say
0 quotesReal words from real customers — typed in by you, shown with their name. No stars, no invented reviews: a quote with a name is honest proof; a star count without a verified source isn't.
See us at work — your video
NoneA short clip of a real job lifts trust like nothing else. Paste a YouTube or Vimeo link — it embeds privacy-friendly (youtube-nocookie), and only those two providers are allowed on your site.
Got new work photos, a customer quote or a short video? Send them to us and we'll add them to your live site — your chosen style stays exactly as it is.
Your site is built & live for you
Your site is built and published for you — every safety, claim and service-truth gate runs before anything goes out. Want a change? Just If you have your own domain, point it below.
Your site is live
Your site is live on your own subdomain, with bookings and enquiries flowing to your inbox. Nothing to switch on — it's published and kept current for you.
Want your own domain?
Use your own web address (e.g. yourfirm.co.uk). Connect a domain you own — we do the whole switch for you, free, included with your site.
We handle the records and the switch — zero downtime, and your sites.anvul.co.uk address keeps working throughout.
Already have a website on that domain?
Your old site stays live until the moment you flip — we only touch the web records (A/CNAME), never your MX, so email keeps working throughout. The switch is zero-downtime and reversible from your registrar at any time: change the records back and your old site returns. Moving from a site with pages that rank? Tell us before you flip and we'll map your key pages across together.
Every lead arrives ready to action Quality control
Each lead carries what the customer wants, the details they gave, and a call opener — so a first call is useful in under 30 seconds. Enquiries are flagged, never down-ranked.
Every job, one place Run the work
A won lead becomes a job here. Route it to your crew or a subcontractor, track it on site, and get paid — the customer only ever sees one firm, one job.
One roster, one way to pay Subcontractors
Add a firm, set their CIS band and mark them vetted. Assign them from any job the same way you route your own crew — when they finish, pay them here and the right CIS is withheld and the net paid.
From application to engineer in one tap Hiring
When you activate an applicant, their engineer login is created and they're added to your team board straight away — ready to be assigned jobs. They just sign in with the email they applied with.
Your services or menu — the things customers can book. An item's duration sets its booking length; its price shows on your site. Add them by hand, or import from a website you already have.
Your live orders — collection and delivery. Confirm each one, prepare it, then mark it ready. New orders land here the moment a customer checks out on your site.
Your table bookings for the day. Seat a party when they arrive, or mark a no-show. Add your tables below so customers can reserve online.
Gift cards and packages your customers bought on your site. Type the code they show you, take this visit off it, and the balance updates instantly.
Your membership plans and the people on them. Publish a tier — monthly or yearly — and it shows on your site with a join button. When someone joins, they land here and in your leads, ready for you to set up and bill your way. Nothing is charged automatically.
Your hire items and the bookings against them. Publish a thing you hire out — a day or week rate — and it shows on your site. When someone asks to hire it, the request lands here and in your leads. It’s a request, not a hold: confirm the dates, mark it out when it goes, then returned when it’s back. Nothing is charged automatically.
Your events — gigs, classes, workshops, pop-ups — and who’s coming. Publish a dated event with a capacity and a ticket price (or £0 for a free RSVP), take it live, and it shows on your site with a reserve button. When someone books, they land here and in your leads, and the seats count down. Nothing is charged automatically — they pay on the door.
Sarah Holden
14 Beech Tree Rd · ST3 2JN“Water leaking under the kitchen sink — I’ve turned the stopcock off. 2 photos attached.”
Burst or leaking pipe · water actively flowing · isolated the stopcock · no water near electrics · leak under the kitchen sink.
Hi Ryan, thanks for booking in with us…
Your style is a whole page system — five page types, all in the same design, all tunable. The book / enquire flow is built into every one and can't be edited.
Town pages come from one template SEO
We build the Area page once and spin up Service × Town versions for the towns you cover — each unique, each claim-safe. See them all under Area & SEO pages; ask us to add coverage or flag a page from there.
Articles
We write & publish themAround two a month, written from your services, your towns and the questions customers actually ask. Every one is claim-scanned before it goes live — and links back into your booking flow. We write and publish them for you.
Everything that drives customers into your flow. Your organic presence — search, your site, your Google profile and reviews — is always free. Managed Google Ads is the optional accelerator: you fund and cap your own Google account, we run it for 15% of your ad budget, and Google bills only your ad spend — every lead it brings is still yours, exclusive and never resold. Every word is kept claim-safe.
Your free organic tools
Always free — never per-leadWhat "SEO" really means for your business
SEO — search engine optimisation — is simply how a customer who Googles for what they need — "…near me" — ends up on your website instead of a rival's. No paying for each click. No lead resold to four other firms. They find you, and the enquiry is yours alone.
A customer searches
"…in Didsbury", "…near Sale" — the exact things people type the moment they're ready to book, wherever you cover.
Your local page ranks
A real page is written for every service × every town you cover — unique, local, claim-safe. Google rewards genuine depth; thin doorway pages get buried.
They land on you
Straight into your booking page. Every page is another door into your business that keeps working — for free, long after you publish it.
Your services
0 pagesEach service becomes a local page in every town you cover (shown on the map above). We write each page unique and claim-safe and publish it for you — see what's live below, and ask us to add more.
Your rollout
Your pages go live steadily over a few weeks — not all at once. Google reads a steady trickle as natural growth; a hundred pages overnight reads as spam and gets buried. We pace it so every page lands and ranks.
Showing an example rollout — yours starts the moment you publish.
Every page we've written for you
Read any page written in your name — it's your site, your words. Spot something off? Flag it with a note and we'll know what to fix. Nothing's hidden.
Your rankings, climbing
Real positions from Google Search Console (Google's own free tool that reports where your pages show up in search) — where your pages actually appear in searches. No guesses, no vanity "#1"s.
Local pages usually take a few weeks to enter the results and 6–12 months to top competitive terms — and there's never a promise of a #1. These figures are illustrative until your pages are live and Search Console reports your real data.
Linking & sitemap
A sitemap is just a list of all your pages that we hand to Google so it can find and list every one — we build and submit it for you.
"Areas we cover" hub in nav & footer
Every live Area page is linked automatically — never orphaned.
Cross-linked to Service pages
"Barber in Didsbury" links up to your main service page, and across to nearby towns.
sitemap.xml — auto-generated & submitted
New pages are added and pinged to Google the moment they go live.
These pages rank faster with Reviews & links
Your Area pages are the on-page half — the content Google ranks. The off-page half — your Google Business Profile, reviews, consistent listings and earned links — is what lifts them into the local map pack. Connect those once and every page climbs together.
Connect once.We run the rest.
Connect your Google Business Profile — your reviews and the map pin — and, when you want your real rankings in here, your Search Console (Google's own free tool that reports where your pages show up in search) (read-only, view-only). That's the whole ask: no web builder, no SEO agency, no hosting bill. We run it all on our side, and you stay the owner of every account.
Rankings, hosting, bookings, SEO town pages — all handled, nothing for you to do. See what's handled
Your rankings
Connect Google Search Console once above — one read-only tap — and we track where every page actually ranks and flag the ones to strengthen. The tracking, analysis and improvements are all on us.
Hosting & security
Your site is hosted, kept up and served over HTTPS by us. No hosting bill, no certificates to renew, nothing to patch.
Your bookings & enquiries
The booking and enquiry tools on your site run on our systems — already wired in and paid for. Nothing to sign up for.
Your SEO town pages
A real, claim-safe page for every service and town you cover — written, linked and kept current for you. You just tell us the towns.
Add your social links — optional, for extra citations
Totally optional. If you've got them, your Facebook, Instagram or LinkedIn pages give Google a few more signals that all your listings are the same firm. Leave any blank.
Route-aware — every number carries its property context. No generic traffic charts.
Proof strength vs. conversion, by route
IllustrativeAn example of how proof strength tracks with conversion — your own route-by-route figures appear here once you publish and leads come in.
Account
Your plan
Your areas
Your leads go to you alone. Your area pages rank as 1 of up to 3 firms per town — claim yours before a rival.
Your leads are yours alone — but on free your town can hold up to 3 firms. Lock it to be the only one, on your own domain.
Your numbers appear here — once your site is live
These are your numbers — so we’ll never invent them. The moment your site goes live and the first enquiries arrive, your real figures appear right here, pulled from your own funnel. Until then they stay blank, honestly.
What's coming — and you're first in line
Early accessYour site wins exclusive, pre-qualified leads — live now.
Jobs, your team, on-site capture & receipt OCR — your whole day, on your phone.
Invoices, receipts & your records — the paperwork files itself.
Your site
Your site previewA live look at your site. Want anything changed? Just ask — we'll handle the rest.