Terms of service

The agreement between you and Anvul Ltd when you use the platform.

Updated 12 July 2026 · £99 build + £99/month Engine · no VAT (Anvul not VAT-registered) · supersedes the ownership draft · pending solicitor review

These terms are provided in good faith and should be reviewed by a solicitor before launch. They are not legal advice and we make no claim of independent legal certification.

These terms govern your use of the Anvul platform (anvul.co.uk and app.anvul.co.uk), operated by Anvul Ltd (England & Wales, company number 17111703, registered office 16 Radford Road, Stoke-on-Trent ST4 7DA). By using the platform you agree to them. They sit alongside our privacy policy and cookie policy.

1. What the platform does

Anvul builds a done-for-you website for a trade firm — any trade — and then runs it as a service (see section 5): the Build, a £99 one-off where we build the site around your real work, and the Engine, £99/month, which keeps your site live with lead capture, calendar booking and engineer routing. We build the site for you and you approve it before it goes live — a concierge service, not a self-build tool. For home-energy firms the platform can also read the publicly available property and EPC record behind an enquiry so it arrives pre-checked, and provides heat-loss calculations under BS EN 12831 and MCS 3005-D, design and paperwork support, and lead management.

Calculations and recommendations the platform produces are engineering outputs. They are decision-support, not a guarantee. The final design, suitability assessment and sign-off remain the responsibility of a qualified, certified installer. Anvul does not itself install heat pumps or certify installations.

2. Who can use it, and accounts

You must be able to form a binding contract to use the platform. If you create an account you agree to:

Give accurate account, property and contact information and keep it up to date.
Keep your sign-in details secret and tell us promptly about any unauthorised access.
Use the platform only for lawful purposes.
Not impersonate another person or business, and not try to access another customer's data.

3. Acceptable use

You must not:

Reverse-engineer, scrape, or copy the platform in bulk.
Upload malicious content or spam, or attempt to disrupt the service.
Use the platform to mislead a third party — for example, submit a calculation you know is based on false data.
Make MCS, grant-eligibility or certification claims you are not entitled to make. The platform only surfaces a live MCS or grant claim on a firm's behalf once that firm is verified as certified-and-cleared (or covered by an approved umbrella). A self-entered registration number that has not been verified does not produce a live claim.
Resell or sublicense access without a written agreement with us.

We may suspend or terminate access that breaches these rules, with notice where reasonable.

4. Leads and enquiries

Enquiries that come in through your website are yours:

Every enquiry is your own, free of charge. Anvul charges no per-lead fee, and there is no paywall to see, claim or contact an enquiry. The Engine subscription (see section 5) pays for your website and tools — never for leads.
Your enquiries are never resold or shared: we do not auction the same enquiry to several firms, and we do not pass your enquiries to a competitor.
We make no promise about how many enquiries you will receive, where you appear in search results, or that any enquiry will convert. That depends on demand, your area and your own response. Anvul does not guarantee leads, rankings or results of any kind.

5. What you pay: the Build and the Engine

Two simple prices. Anvul is not VAT-registered, so no VAT is added — the price shown is the price you pay.

The Build — £99, one-off. We build your full website for you: your trades, your services with your price ranges, your photos and videos, your design style. Your built site normally joins our build queue and is ready for you to review within 1–7 working days. The Build includes 10 revisions before you approve — tell us what to change and we change it.
The Engine — £99/month, starting only when you approve. The Engine keeps your approved site live and working for you: hosting, lead capture with smart qualifying questions, your booking calendar, and routing enquiries to your engineers. It is month-to-month with no minimum term — you can cancel at any time (see section 10).

You approve before anything goes live. Nothing is published, and no monthly payment is taken, until you have seen your built website and approved it. Approving your site starts the Engine subscription at £99/month.

Full refund if you never approve. If we build your site and you never approve it going live, you can ask for a full refund of your £99 build fee. This is in addition to your statutory rights as a UK consumer.

What stays yours. Your domain is registered in your own name and is transferable — it is not locked to Anvul. Your content (your photos, copy, prices and business information) and your leads are yours (see section 4), and you can ask us for an export of your site (see section 10).

The price shown to you at checkout is the price that applies to your purchase, and it takes precedence over any older copy. We may change the price for new purchases in future; a change does not affect a purchase you have already made. If you bought your website under our earlier ownership model, section 6 applies to you instead.

6. Existing ownership customers (legacy terms)

Before 12 July 2026 Anvul sold websites as a one-off ownership purchase. If you bought — or paid a deposit towards — a website under that model, the terms in this section continue to apply to your purchase in full. They are preserved here unchanged because you bought under them; they are closed to new customers, who buy under section 5.

One-off price. A done-for-you website that you own costs £1,499 in total. Anvul is not VAT-registered, so no VAT is added — £1,499 is the all-in price you pay. This is a one-off purchase — you are not signing up to a plan, and there is no mandatory monthly subscription on this legacy model.

How you can pay. You chose one of these at checkout:

Pay in full — a single payment of £1,499.
Deposit, then balance on go-live — a £199 refundable deposit, then the £1,300 balance charged only when you approve your website to go live.
Deposit, then 0% interest instalments — a £199 deposit, then the £1,300 balance at no extra cost in 3 monthly instalments of around £433 or 6 monthly instalments of around £217, starting when your website goes live.

Refund of the deposit. The £199 deposit is fully refundable at any time up until you approve your website to go live. After you approve go-live, your website is built and yours and the balance becomes payable. This is in addition to your statutory rights as a UK consumer.

What you own. When your website goes live, you own it outright:

Your website files — the site we build for you is yours, and you can ask us to export a copy of it.
Your domain — your web address is registered in your own name and is transferable to you; it is not locked to Anvul.
Your leads — every enquiry is yours, free, and never resold or shared (see section 4).

What's included, and for how long. Building your site includes the revisions needed to get it right before you approve go-live. After go-live, we include reasonable revisions for 30 days, and we will fix faults in what we built for 12 months at no charge. Beyond that, further changes and new work can be requested and are quoted separately. This bounds what is included — it does not affect your ownership of the site, which is permanent.

Hosting your live site. We host your live website free for the first 12 months after go-live. After that you can either continue hosting with us for a small optional annual fee (we will tell you the amount before it ever applies — it is never compulsory), or export your site and host it yourself — your files and domain are yours. Either way there is no mandatory monthly subscription on this legacy model, and Anvul never charges per lead. Your own domain renewal — typically around £12 a year — is paid to the domain registrar, not to Anvul.

Optional advertising. If you choose optional managed advertising (in early access), it runs on your own funded advertising account: the ad network — for example Google — bills your ad spend directly, never Anvul, and never beyond the cap you set. Any leads those ads bring are also yours, free — Anvul takes nothing per lead.

Optional Care plans. If you subscribed to an optional Care plan (an ongoing "we look after it for you" service), that subscription is separate from — and does not change — your ownership of your website.

7. Your content, your website, and our platform

You keep ownership of the content and data you put into the platform — your survey inputs, photos, answers and business information. You grant Anvul Ltd a licence to host and process that content so we can provide the service.

Your website. The content of the website we build for you — your pages, your copy, your images and the design as delivered for your site — together with your domain and your leads, stays with you (see sections 5 and 6). You can ask us for an export of your site files.

Our platform. The Anvul platform itself — our software, our tools, our reusable templates and components, and our report formats — remains the intellectual property of Anvul Ltd. Where your website is built using those reusable parts, we grant you a perpetual licence to keep using them as part of your delivered or exported site. We also grant you a licence to use the outputs you generate, including for grant applications and warranty registration. This licence does not let you resell, re-license or rebuild the underlying platform for others.

8. Third parties

The platform connects to third-party services (for example certification and grant schemes, payment processing, and mapping). We are not responsible for those services' own terms or availability, though we choose providers carefully and bind our data processors under written terms.

9. Liability

We do not exclude or limit liability for fraud, for death or personal injury caused by our negligence, or for anything else that cannot be limited under English law. Subject to that:

Our total liability to you is capped at the total amount you have paid Anvul.
We are not liable for indirect, consequential or special losses, including loss of profit or business opportunity.
The platform's calculations are engineering recommendations; the on-site, certified installer is responsible for the final design and sign-off.

Nothing in these terms affects your statutory rights as a consumer.

10. Stopping, and what happens to your site

You can stop using the platform at any time and ask us to delete your account data, subject to our retention duties (see the privacy policy).

Cancelling the Engine. The Engine is month-to-month and you can cancel at any time — there is no minimum term and no cancellation fee. When you cancel, your website stays live to the end of the period you have paid for and then unpublishes after a 30-day grace period. You keep your domain — it is registered in your own name and transferable — and you can ask us for an export of your site before or after it unpublishes. Enquiries you have already received remain yours.

Before you approve your build. If you never approve your built website, nothing goes live and no monthly payment starts, and you can ask for a full refund of your £99 build fee (see section 5).

Existing ownership customers. If you bought your website under the legacy ownership model, stopping does not take your site, your domain or your leads away from you (see section 6). If you are paying for a legacy website by instalments and an instalment is missed, the outstanding balance remains due.

We can suspend or end your access to the platform if you breach these terms — for example by misusing it, or by not paying an amount you owe. Suspending platform access does not, by itself, change ownership of a legacy website you have already taken live, or of your domain.

11. Governing law

These terms are governed by the laws of England & Wales. Disputes will be heard by the courts of England & Wales, except where consumer-protection law lets you bring a claim where you live.

12. Changes

We may update these terms. If a change materially affects you, we will tell you and post a new effective date. Continuing to use the platform after that means you accept the updated terms; if you do not, you can stop using it and ask us to delete your data. A change to these terms never rewrites the terms of a purchase you have already made — in particular, section 6 continues to govern legacy ownership purchases.

13. Contact

For questions about these terms, email support@anvul.co.uk, or write to Anvul Ltd, 16 Radford Road, Stoke-on-Trent ST4 7DA. For data-protection matters, contact privacy@anvul.co.uk.